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ST DAVID’S DAY AT ST DAVID’S
Published: Thursday, 03 March, 2011
More than 40 volunteers from city firms were dispatched around the shopping destination to encourage shoppers to buy a daffodil pin in exchange for a donation to Marie Curie Cancer Care. The teams from eight companies competed against each other to see who could sell the most amount of daffodils – which are Marie Curie’s emblem – and raise the most for the charity.
Firms participating include the St David’s management team, Cardiff Airport, British Airways, Co-operative Bank, Natwest, RBS, Admiral and Tata Color Steel. The money raised will assist the Marie Curie Hospice in Penarth which costs more than £3.9m a year to fund with 70% coming from voluntary donations. The 30 bed hospice offers high quality care for patients with cancer and other illnesses along with respite care.
Penny Reeves, of Marie Curie Cancer Care Wales and West, said: “The daffodil is a sign of hope which is why it is our charity emblem. St David’s Day is a huge opportunity to promote the amazing work the charity does and to raise money for the local charity at St David’s. We hope to have raised £1,000 on the day. Every £20 provides an hour of care at the hospice so £1,000 would support a whole week.”
Steven Madeley, centre director of St David’s, Wales’ biggest shopping destination, said: “Daffodils on St David’s Day are always a winner in Wales but to tie this up with supporting our official charity made it extra special. We did our utmost to raise as much money as possible for a very worthwhile and local cause and would like to thank all our shoppers on St David’s Day who made a donation to Marie Curie with our daffodil dash competition.”
For more information on St David’s, visit www.stdavidscardiff.com, search St David’s / Dewi Sant on Facebook or follow StDavidsCardiff on Twitter.
