Links of London

The iconic international jewellery brand that captures London’s wit, spirit and heart. Links of London has continued to captivate customers with striking jewellery collections, statement watches and a selection of exquisite gifts.

The nation’s favourite boyband have teamed up with Links of London, creators of the Official Jewellery Collection of London 2012 and are showing their support for Team GB ahead of the Games this summer, by wearing Links of London’s Team GB band. At £20 it’s the must have memento of the Games.