G Star

G-Star’s new Spring/Summer 2011 global advertising campaign introduces rising British actress, Gemma Arterton, in images captured by the iconic photographer and filmmaker, Anton Corbijn.

The Spring/Summer 2011 global advertising campaign once again features world chess number one, Magnus Carlsen; who beat the entire world during G-Star’s RAW World Chess Challenge last September. Currently, Magnus is busy participating in and preparing for international tournaments such as the Amber Chess Tournament 2011 in Monaco, while at the same time concentrating his efforts on popularizing chess amongst the wider public.

The Spring/Summer 2011 campaign will go live on the streets, in store windows and in magazines as of February 2011. To keep up to date with developments concerning the new campaign, follow Gemma’s blog at www.g-star.com.

G-STAR RAW. Just the product.