Jo Malone

Each perfume, sublime worn solo, can be mixed, matched and layered with other Jo Malone scents for endless bespoke effects, while aromatic candles create ambiences as inviting as the fragrances on your skin.

Even the wrapping has cult status. When you lift the lid of the iconic cream box and loosen the black grosgrain ribbon, quite simply, you're discovering a gif that underlines meaning... and defines a moment.