H&M launch Modern Essentials by David Beckham

Tue 27 Jan 2015 - posted by St David's Blogger

H&M has announced its latest collaboration with sporting legend and style icon David Beckham. Following on from the huge global success of David Beckham Bodywear, the two parties have teamed up once again to bring you ‘Modern Essentials selected by David Beckham. The collection is comprised of David’s favourite pieces from the H&M ‘Modern Essentials’ range and is sure to appeal to H&M’s key demographic In addition to this new collection, the Swedish company will launch a new spring collection of David Beckham Bodywear The collection provides a new twist on numerous key pieces essential to any man’s wardrobe, ranging from loungewear trousers to linen blazers. The campaign is of course accompanied by a new set of shots featuring David wearing the items.

"I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this Spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style.” says David Beckham.

The shoot also features David in a number of smart casual looks, shown here wearing a sand-coloured denim jacket, over a black crew-necked t-shirt.

The new Bodywear items featured below includes a navy blue and broken white raglan-sleeved shirt and grey melange jogging pants, perfect for relaxing around the house on a cold spring evening.

Modern Essentials selected by David Beckham launches in selected stores and online on March 5.

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