Isabel Marant x H&M
Thu 14 Nov 2013 - posted by Joshwa Saint James
The Isabel Marant for H&M collection is an eclectic mix of boho elegance meets rock ‘n’ roll nonchalance. Comprised of precisely-tailored outerwear and heavy-knits; leather biker trousers are matched with tie-dye T-shirts; western-style jeans and shirts are combined with the iconic hooded sweatshirt.
“The concept was both tough and easy to figure out. At first, I wondered what I could do for H&M, because they’ve done a few collaborations that have looked really amazing,” explained Marant. ”I was kind of banging my head [against the wall] to find something really special. But then I realised that the best thing to do for H&M would be the pieces that I love the most.”
Marant imagined, for the very first time, a compact wardrobe for men, which is interspersed with the same careless vibe of the womenswear. “I always thought I would be able to do a few pieces that are connected with my womenswear, but to do fashion shows and all that for menswear, I don’t have enough time,” explained the designer herself. “Making this collaboration like a gift to H&M and the men that like Isabel Marant!”
“I picked out things I have in my own wardrobe that I’d never want to lose. They’re like my treasures, and I wanted to share them with H&M,” said Marant about which pieces to include. ”They’re from various collections over the past few years, so to make the collection cohesive we’ve used a few key archive prints throughout.”
Isabel Marant pour H&M is available from the Saint David’s store now. Here are my favourite pieces:
- Lifestyle & Beauty
- Women's Fashion
- Men's Fashion
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