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Date Posted:01/04/2016

St David’s partners with I Loves The ‘Diff for brand new event

On Saturday 30 April, St David’s will team up with Cardiff based cult brand, I Loves the ‘Diff, to celebrate all things we ‘Loves’ about our city. I Loves St David’s will offer shoppers a day packed with fun, free activities, and celebrate the best of the spring / summer season.

Whether you ‘Loves’ food, fashion, beauty - or everything in between - there’ll be something for everyone to enjoy. The mall will be brought to life with games, including a one armed bandit machine to win tasty treats, a ‘play your cards right’ beauty giveaway, and a beat the buzzer for children to win a toy. Visitors will also have the chance to get up close and personal with the stars of the St David’s spring / summer adverts.

To commemorate the partnership, I Loves the ‘Diff; renowned for their Cardiff inspired prints, has created a limited print which celebrates the very best of Cardiff.  Bringing together the city’s iconic landmarks with local spots we know and love, from Wales Millennium Centre to Chippy Lane, the artwork has been specially created for the event and is strictly limited to 4,000 prints.

Shoppers that attend the I Loves St David’s event will have the opportunity to take home one of the exclusive limited edition prints and branded tote bag by showing a proof of purchase for any amount at St David’s on that day only.

Steven Madeley, General Manager for St David’s Cardiff commented: “We’re thrilled to be bringing a brand new event to the heart of the city centre. I Loves The ‘Diff has become synonymous with locals and captures the imagination, humour and pride of Cardiff perfectly. The event will be filled with fun ways to celebrate the city, so whether you’re on a day out with friends or family, or just dropping into the centre, there will be plenty of activities to enjoy, so don’t miss out!”

Christian Amodeo,  founder of I Loves The ‘Diff said: “Bringing Cardiff and all of its amazing quirks to life is what we do, and I Loves St David’s will take this to another level. We love creating artwork that tells the story of the city in new ways, and the bespoke print we have designed for those attending the event will be a sure hit!”

I Loves The ‘Diff has become a well known and loved brand that celebrates our capital in a completely unique way, famed for its Cardiff underground map featuring local hotspots such as Chippy Lane, to the bottled rain water they collect in the city and sell all over the world. The limited edition print created for the I Loves St David’s event will be bespoke, so shoppers won’t want to miss out.

Head to www.stdavidscardiff.com/ilovesstdavids for more information, or keep up to date via the St David’s Facebook, Twitter and Instagram pages.

I Loves St David’s

Activities throughout the day will include:

I Loves Beauty – a giant Play Your Cards Right game where shoppers guess the value of the next card to win.

I Loves Food – a food bandit machine for the chance to win your dinner!

I Loves Fashion – a chance to be part of the St David’s SS16 advert and even win an item from the shoot.

I Loves Games – a buzzer game where players will attempt to beat the buzzer the chance to win toys available at St David’s.

I Loves Home – shoppers can attempt to unlock a giant love heart in the centre, for the chance to win a homeware prize. 

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