Choose Kindness This Back-to-School

Smiggle x The Diana Award

This back-to-school season, Smiggle and The Diana Award are encouraging everyone to choose kindness.

Smiggle believes that all children should feel safe and confident, whether in class, on the playground, or online. The Diana Award, established in memory of Princess Diana, empowers young people to build confidence and create positive change.

To help spread kindness far and wide, Smiggle and The Diana Award have created a reusable Kindness Bag, with all proceeds supporting The Diana Award’s vital anti-bullying programmes.

Customers visiting Smiggle stores can also pick up a free Kindness Chatterbox to fold, play, and discover fun acts of kindness to share with friends and classmates, helping to make this school year full of smiles.

Visit in-store now.